CFS Aviation Group unveils new shareholding structure and brand identity

CFS Aviation Group, a stalwart in South Africa’s business aviation sector, has announced a major strategic transformation—introducing a new shareholding structure and refreshed brand identity that positions it for accelerated growth.

By Jarryd Sinovich

Following unconditional approval from the South African Competition Commission, Parrot Aviation—parent company of FedAir—has acquired the 50% stake in CFS previously held by Comair General Aviation Holdings. Simultaneously, CFS co-founder and CEO Justin Reeves has purchased the remaining minority shares, securing full executive leadership as the company enters its next chapter.

“This is a pivotal moment for us,” said Reeves. “We’re building on a 12-year legacy with Comair and embracing a future of independence, focus, and renewed energy under the new CFS Aviation Group banner.”

The rebrand signals the official transition from “Comair Flight Services” to “CFS Aviation Group” and affirms its standing as a fully independent business aviation company headquartered at Lanseria International Airport.

Parrot Aviation’s investment not only enhances CFS’s transformation credentials with majority black ownership but also introduces black female representation at the shareholder level—underscoring a commitment to inclusive growth.

Despite shared ownership, CFS and FedAir will continue operating as distinct entities with their own leadership, brands, and Air Operator Certificates (AOCs).

CFS will continue to offer world-class aircraft management, charter services, sales, and FBO operations—with the same dedication to safety, service excellence, and innovation that has defined its journey to date.