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SA to help new airline Lift choose its livery

New domestic airline Lift has involved everyday South Africans in its launch from the start. The airline is a partnership between established operator Global Aviation, Kulula founder Gidon Novick and former Uber executive Jonathan Ayache, reports Business Tech.

Back in September, the public was invited to help name the airline, and some 25 000 entries were received. “We had so much fun going through the entries. Some were so thoughtful and inspiring like ‘Ubuntu Air’ and ‘FlyMzansi’. ‘Djyrynie’ and ‘Planey McPlaneface’ were never going to fly while ‘Gravy Plane’ must have confused us with another airline!” Novick said. ‘Lift’ won the day, with eight people sharing the prize after all coming up with the same name.

Now it’s time to choose the look of the airline

With bookings open for flights from 10 December, Lift has now asked the public to get involved again. “We were overwhelmed by the public response to naming our airline. We’d like to continue including the public in decisions around other components of the brand,” said Gidon Novick, co-founder of the airline. This time it’s to choose the aircraft livery in an online poll.

“M&C Saatchi came up with a striking brand design and colour palette. We’d like help in finding the most beautiful and impactful combination,” said Novak.

The public can vote on Lift’s Instagram account until Monday 23 November.

Source: Business Tech




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